{"id":1716,"date":"2022-02-11T13:00:20","date_gmt":"2022-02-11T12:00:20","guid":{"rendered":"https:\/\/www.oznamovatelia.sk\/?p=1548"},"modified":"2023-03-01T15:32:36","modified_gmt":"2023-03-01T14:32:36","slug":"pozname-vitaza-verejneho-obstaravania-pre-komunikacnu-kampan","status":"publish","type":"post","link":"http:\/\/10.0.3.7\/en\/pozname-vitaza-verejneho-obstaravania-pre-komunikacnu-kampan\/","title":{"rendered":"Pozn\u00e1me v\u00ed\u0165aza verejn\u00e9ho obstar\u00e1vania pre komunika\u010dn\u00fa kampa\u0148"},"content":{"rendered":"

<\/p>\n\n\n\n

Tento t\u00fd\u017ede\u0148 zasadla odborn\u00e1 komisia, ktor\u00e1 vybrala v\u00ed\u0165aza n\u00e1vrhu komunika\u010dnej kampane \u00daradu na ochranu oznamovate\u013eom. Do verejn\u00e9ho obstar\u00e1vania<\/a>, ktor\u00e9 prebiehalo vo forme anonymnej s\u00fa\u0165a\u017ee, sa prihl\u00e1silo osem reklamn\u00fdch agent\u00far.<\/p>\n\n\n\n

Porota hodnotila kvalitu a kreativitu n\u00e1vrhu kampane, ktor\u00e1 predstav\u00ed hlavn\u00fa misiu n\u00e1\u0161ho \u00faradu \u2013 poradenstvo a ochranu pre \u013eud\u00ed, ktor\u00ed ozn\u00e1mia nekal\u00e9 praktiky na pracovisku a v d\u00f4sledku toho \u010delia odvetn\u00fdm opatreniam zo strany zamestn\u00e1vate\u013ea.<\/p>\n\n\n\n

Najvy\u0161\u0161\u00ed po\u010det bodov z\u00edskal n\u00e1vrh agent\u00fary Seesame, ktor\u00e1 zvolila origin\u00e1lny vizu\u00e1l a kampa\u0148ov\u00fd slogan postavila na zn\u00e1mom pr\u00edslov\u00ed. Okrem toho bol n\u00e1vrh kampane najviac strategick\u00fd a prech\u00e1dzala mu d\u00e1tov\u00e1 anal\u00fdza o whistlebloweroch a ich motiv\u00e1cii oznamova\u0165 korupciu.<\/p>\n\n\n\n

Prv\u00e9 tri agent\u00fary:<\/h2>\n\n\n\n
  1. Seesame<\/strong><\/li>
  2. Respekt APP<\/strong><\/li>
  3. R\u00f3bert Slov\u00e1k a jeho priatelia<\/strong><\/li><\/ol>\n\n\n\n

    <\/p>\n\n\n\n

    \n

    Porota<\/h2>\n\n\n\n
    • Zuzana Dlugo\u0161ov\u00e1<\/strong>, predsedn\u00ed\u010dka poroty<\/li>
    • Nat\u00e1lia Pindrochov\u00e1<\/strong>, \u010dlenka poroty<\/li>
    • Pavol Paulenda<\/strong>, \u010dlen poroty<\/li>
    • Miroslav Filip<\/strong>, \u010dlen poroty<\/li>
    • Jozef Dobr\u00edk<\/strong>, \u010dlen poroty<\/li>
    • Martina Obertov\u00e1<\/strong>, \u010dlenka poroty<\/li>
    • Zuzana Dzurdz\u00edkov\u00e1<\/strong>, \u010dlenka poroty<\/li><\/ul>\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"

      Tento t\u00fd\u017ede\u0148 zasadla odborn\u00e1 komisia, ktor\u00e1 vybrala v\u00ed\u0165aza n\u00e1vrhu komunika\u010dnej kampane \u00daradu na ochranu oznamovate\u013eom. Do verejn\u00e9ho obstar\u00e1vania, ktor\u00e9 prebiehalo vo forme anonymnej s\u00fa\u0165a\u017ee, sa prihl\u00e1silo osem reklamn\u00fdch agent\u00far. Porota hodnotila kvalitu a kreativitu n\u00e1vrhu kampane, ktor\u00e1 predstav\u00ed hlavn\u00fa misiu n\u00e1\u0161ho \u00faradu \u2013 poradenstvo a ochranu pre \u013eud\u00ed, ktor\u00ed ozn\u00e1mia nekal\u00e9 praktiky na pracovisku a v d\u00f4sledku toho \u010delia odvetn\u00fdm opatreniam […]<\/p>","protected":false},"author":1,"featured_media":2145,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[26],"tags":[],"class_list":["post-1716","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-aktuality"],"yoast_head":"\nPozn\u00e1me v\u00ed\u0165aza verejn\u00e9ho obstar\u00e1vania pre komunika\u010dn\u00fa kampa\u0148<\/title>\n<meta name=\"description\" content=\"Tento t\u00fd\u017ede\u0148 zasadla odborn\u00e1 komisia, ktor\u00e1 vybrala v\u00ed\u0165aza n\u00e1vrhu komunika\u010dnej kampane \u00daradu na ochranu oznamovate\u013eom.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/10.0.3.7\/en\/pozname-vitaza-verejneho-obstaravania-pre-komunikacnu-kampan\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pozn\u00e1me v\u00ed\u0165aza verejn\u00e9ho obstar\u00e1vania pre komunika\u010dn\u00fa kampa\u0148\" \/>\n<meta property=\"og:description\" content=\"Tento t\u00fd\u017ede\u0148 zasadla odborn\u00e1 komisia, ktor\u00e1 vybrala v\u00ed\u0165aza n\u00e1vrhu komunika\u010dnej kampane \u00daradu na ochranu oznamovate\u013eom.\" \/>\n<meta property=\"og:url\" content=\"http:\/\/10.0.3.7\/en\/pozname-vitaza-verejneho-obstaravania-pre-komunikacnu-kampan\/\" \/>\n<meta property=\"og:site_name\" content=\"\u00darad na ochranu oznamovate\u013eov\" \/>\n<meta property=\"article:publisher\" 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